The Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.Real-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.An improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. Perfect for vlogging or other self-recording needs, the side-opening 3.0" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording. The camera is the versatile wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom range. Additionally, Optical SteadyShot image stabilization minimizes the appearance of camera shake, and a weather-sealed design permits working in inclement conditions.
files/SonyA7MKIVKit_28-70mm_p_0487039e-96fb-4766-aa83-973ed4c53967.jpg
files/SonyA7MKIVKit_28-70mm_efc31db8-709a-4c23-a8f7-3f623bcae4e4.jpg
files/SonyA7MKIVKit_28-70mm_1_a9e43d10-bc4d-4c3a-8504-c95165cdf831.jpg
